Areas of Expertise
member engagement strategy
The most effective long-term engagement strategy will be a framework that’s flexible enough to adapt to changes. These steps will help you create that framework and also set up your organization with consistent metrics to pinpoint tactics that worked, as well as those that didn’t. GIA Marketing will help you build out your strategy with these metrics, and future changes, in mind. The right strategy will ensure that you can make the adjustments you need without having to do the bulk of the work over again.
Licensing & IP
GIA Marketing has experience working with licensing and intellectual property to protect your brand and ideas. We have experience working with license deals with both companies and agencies including IMG, Churchill Downs Corporation and World Series of Poker. While daunting at first, we can quickly help you work through the challenges and get your deal closed and your products on the shelves!
We have been in this competitive industry since 2002 and we have a unique industry offering - a cost plus model that ensures you get quality products for a competitive, pre-negotiated price. By definition promotional products or specialty advertising are useful items imprinted with an advertiser's name, logo, message or offer. We are excited to offer the key items every business needs to create their brand identity for promotional and retail use. Click here to see our catalog of over 600,000 products!
data architecture & Tool Selection
This is truly an exciting time to be in marketing technology (martech) and data-driven marketing. There is a lot of innovation, experimentation and chaos and GIA Marketing will help you navigate the waters. The customer lifecycle around acquisition, engagement, commerce and retention is going through a major upheaval. Changing buyer behaviors are forcing companies to adjust how they market and sell. Instead of the classic CRM and “inside-out” approaches, a new wave of “outside-in” thinking around engagement, experience and micro-targeting is taking place.
We are rooted in the service and hospitality industries with experience architecting client satisfaction surveys, service audits or "mystery shops". Don't leave this important process to chance and let your standards go unmeasured.
Our industries are complex and the availability of information is very scattered across multiple channels. We are experts in content curation - the process of gathering information relevant to a particular topic or area of interest. Curation services can be used by businesses as well as end users and we help automate, gather, schedule and release for your own site growth.
Product marketing is the process of promoting and selling a product to an audience. Product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. GIA Marketing has worked with several brands and products and is ready to help you with your big idea.
DIGITAL MEDIA & TECHNOLOGY
The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in protection and monetization; challenges that our firm stays two steps ahead of. We are ready to help you integrate, innovate and streamline your digital footprint and story.
Our favorite part of business is developing a strategy for success. We have domain expertise in several service industries including hotels, casinos, health and wellness and most recently the float industry with our brand Float Sixty. Let us help you with everything from positioning, messaging, demographic studies, real estate selection, design and construction and financial growth models.